BLOG · GENERATIVE AI, SEO, GEO AND AEO · MIGUEL ROVIRA
How I think SEO, GEO and AEO should be done with generative AI: people first, built on real expertise, and explained the way I'd explain it to a friend. Every article cites Google's and Bing's official documentation.
Google didn't ban AI content. It asked for something harder: a person who checks every fact before you hit publish. Here's what changed and what I do about it.
Read the articleWhen someone asks AI Mode a question, Google quietly runs several related searches at once. Understanding that changes how you plan content.
Read the articleIf a competitor with the same AI model and the same public sources could write your page, it's commodity. Here's how I make content people (and AI) want to cite.
Read the articleBefore you pay for an "AI search" package, read what Google says you do not need. Spoiler: no special files, no chunking, no magic schema.
Read the articleScaled content abuse is about value, not the tool. Here is the five-step workflow I use so AI makes my content faster without making it worse.
Read the articleSince August 31, 2026, every site can see its AI Overviews and AI Mode impressions in Search Console. Here is what to look at, and what you still cannot measure.
Read the articleAI does not replace your marketing team. It changes what the team spends time on. Here is how I set teams up with shared skills, connectors and agents.
Read the articleAI search is the biggest opportunity specialists have had in years, if they publish what only they know. Here is the strategy I build with companies.
Read the article