FAQ · HIRING AN AI EXPERT · MIGUEL ROVIRA

Because AI tools now do real work, not just answer questions: they write, research, analyze data, build software and connect to your company tools. Companies that set them up properly gain that capacity every day; the ones that leave it to chance end up with scattered accounts, uneven results and wasted licenses. An expert turns AI from an experiment into a working system for the whole team.

Because the slow parts of the work (first drafts, research, reporting, repetitive follow-ups, small code changes) take minutes instead of hours. The team spends its time deciding and reviewing instead of producing from scratch, so projects launch sooner and improve more often.

Accounts are the starting point, not the result. Without shared skills, connectors to your company knowledge and clear rules, each person uses AI differently and quality depends on who wrote the prompt. Someone has to set up the workspace, build the reusable pieces and keep them current.

Maps where AI saves the most time, sets up and manages the tools (Claude Team plan, ChatGPT, Cursor, Grok Bot), builds skills, plugins, connectors and agents on the company's own knowledge, trains the team and measures what changes. Then keeps everything updated as the tools evolve, which happens constantly.

In my experience it changes what the team spends time on, not who is on it. AI takes the repetitive production work; people keep the judgment, the client relationships and the final decisions. A small team with well-configured AI can deliver what used to need a bigger one.

No. Small businesses often benefit the most, because every hour saved goes straight to sales, clients or product. A few well-built skills and one or two automations can change the week of a five-person team.

The first useful results can come in the first weeks: a shared workspace, the first skills for tasks the team repeats every day, and one automation that removes manual work. Bigger agents and integrations come next, built on what already works.

Competitors that adopt it produce faster, answer clients sooner and test more ideas with the same budget. Search is changing too: buyers ask ChatGPT, Perplexity, Gemini or Google AI Overviews, and brands that are not prepared for AI search lose visibility there.

I'm Miguel Rovira, an AI automation specialist and SEO, AEO and GEO expert based in Alicante, Spain. I manage Claude Team plans, build custom skills, connectors and AI agents, and create AI-based website and marketing strategies for companies in Spain, the USA and worldwide, as a freelancer, advisor or member of your team. Let's build it together.

That's me: Miguel Rovira, based in Alicante, Spain. I'm an AI automation specialist, an SEO, AEO and GEO expert, the founder of Alicante Tech Vibes, the biggest tech community in Alicante, and SpaceXAI Ambassador. I work with companies in Alicante and remotely.

I do. I'm Miguel Rovira and I manage Claude Team plans: seats, shared projects, custom skills, plugins and connectors to your company knowledge, plus team training on Claude, ChatGPT, Cursor and Grok Bot.

I'm Miguel Rovira, an SEO, AEO and GEO expert in Alicante, Spain, with 8+ years of results: a geolocalized SEO network across 30 U.S. states with 3,000+ organic visits per month, 100+ websites built and 150K+ monthly organic visitors delivered to SMB clients.

I can. I'm Miguel Rovira and I work on GEO and AEO: structured data, answer-first content, FAQ schema, llms.txt and consistent entity information, so AI search engines can understand, trust and cite your brand.

Right here. I'm Miguel Rovira and I combine digital marketing strategy (brand identity, positioning, content, SEO, SEM and analytics) with hands-on AI: agents, automations and skills that make the strategy faster to execute. I hold a Master in Digital Marketing and Ecommerce (Universitat de Barcelona) and an MBA (Universitat Politècnica de Catalunya).

I can. I'm Miguel Rovira: I managed a $30M/year Google Ads and Search Ads 360 budget for Polaris Industries (U.S.) at Prodigious (Publicis Groupe), and I run SEM for small businesses on budgets up to $5,000/month generating more than $40,000/month in revenue.

SEO gets your pages ranking in search engine results. AEO (Answer Engine Optimization) gets your content chosen as the direct answer in featured snippets, voice assistants and AI answers. GEO (Generative Engine Optimization) gets your brand cited and recommended inside generative AI tools like ChatGPT, Perplexity and Gemini. A modern strategy covers all three.

Brand identity and positioning, website and conversion, SEO, AEO and GEO, paid search, content, analytics and the AI automations that keep it running, planned as one system with clear priorities and metrics.

Because I combine three things that rarely come in one person: 8+ years of SEO, SEM and digital marketing results, hands-on building with modern AI tools (agents, skills, automations, web apps), and the experience of founding and running a 1000+ member tech community. I understand the business goal, the marketing and the technology, and I connect them.

Both. I work on freelance projects, join teams as part of the day-to-day work, give strategic advisory and collaborate through networking. We choose the format that fits your stage and budget.

I have worked with businesses in the USA and Australia and at Prodigious (Publicis Groupe), where I managed a $30M/year Google Ads and Search Ads 360 budget for Polaris Industries in the U.S. Different markets, sizes and industries taught me what works across contexts and how to adapt it quickly to a new company.

It means I don't optimize one channel in isolation. Website, SEO, AEO, paid search, content, automations and the team's AI tools are planned together, so each piece feeds the others: the website ranks and converts, the ads land on the right pages, and AI does the repetitive work behind all of it.

Yes. I'm based in Alicante, Spain, and work with clients across Spain and remotely in the USA, Australia and worldwide.

Spanish (native) and English (C1, Academic IELTS and EFSET). I run projects, training sessions and documentation in either language.

Small and medium businesses, startups and agencies that want to grow with AI, search and a strong website, from local businesses in Alicante to e-commerce and service companies in the U.S. If the goal is measurable growth and the team is open to new ways of working, we will fit.

Write to me by email (miguelrodrov@gmail.com) or WhatsApp (+34 667 58 72 60). We start with a short call to understand your goals, then I propose a plan with priorities, scope and timing.

Because the value of a Team plan comes from how it is set up: who has seats, which projects and knowledge each group sees, which skills, plugins and connectors are available, and the rules for using them. Someone managing it keeps the whole team on the same playbook and makes sure every license pays for itself.

Seat and member management, shared projects with your company knowledge, custom skills for your recurring tasks, plugins and connectors to your tools, usage guidelines, onboarding for new people, and regular updates as Claude adds new features.

Skills are reusable instructions and resources that teach Claude how your company does a specific task: your brand voice, a report format, an SEO audit checklist, a proposal template. Anyone on the team can run them and get consistent results without writing long prompts.

Yes. I document how your best people do a task, turn it into a skill, test it with real examples and refine it with the team. Typical first skills are brand voice, reports, proposals, SEO and content briefs, and onboarding.

Connectors let AI read and work with your tools (documents, email, calendar and other apps) with the permissions you define. Plugins bundle skills, commands and integrations so a team can install a complete workflow at once. Together they make AI work with your real information instead of generic knowledge.

By organizing the documents that matter (processes, products, pricing rules, brand guidelines, past work) into projects and connectors the AI can use, and by turning repeated know-how into skills. The result is answers based on your company, not on guesses.

Security is part of the setup, not an afterthought. We decide together which tools each connector can reach, give access by role, keep sensitive information out where it doesn't belong and use the admin controls of the business plan. I also train the team on what should and shouldn't be shared with AI.

Yes. ChatGPT, Claude, Cursor and Grok Bot are my main tools. Each has its strengths, and part of the job is choosing the right one for each task and making them work together for your team.

An AI agent is a system that takes a goal, plans the steps and uses tools to complete it: search, read documents, write, update a spreadsheet, send a message. Instead of answering one question, it completes a whole task and reports back.

Because they move AI from helping one person write faster to completing whole processes: research, lead qualification, reporting, follow-ups. Companies that put agents on their repetitive processes give their team time back for the work that needs people.

For A TOPE, the Agentic AI Hub of Alicante Tech Vibes, I built AI agents that track which VCs are actively investing, plus an Idea Lab where founders shape their business models. I also build BotsEverywhere in public: a work-chart tool where purpose-built bots act as seats on a lean team.

n8n, Make.com and Zapier for workflows, the Claude and OpenAI APIs for the AI steps, and RAG systems when the automation needs to search your own documents.

The ones that are repetitive, frequent and rule-based: lead capture and follow-up, reporting, content repurposing, data entry between tools, research summaries and internal FAQs. We start where the time saved is highest and the risk is lowest.

RAG (Retrieval-Augmented Generation) lets AI search your own documents before answering, so responses are based on your data. You need one when people keep asking questions whose answers live in manuals, contracts, product sheets or past projects. I built a RAG pipeline for the EPH4.ai web app.

Some care, yes: tools change their APIs and processes evolve. I design automations to be simple, documented and monitored, so issues show up early and your team understands what each one does.

In most cases, yes. Through APIs, connectors and automation platforms like n8n, Make.com and Zapier, agents can read and write in the tools you already use, such as email, calendars, spreadsheets, CRMs and project management apps.

It is a plan where AI is part of how you research, create, publish and measure, and where your website is built to be found by both search engines and AI assistants. It covers SEO, AEO and GEO, content, paid search, analytics and the automations that keep it running.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are about getting your brand cited and recommended by AI search: ChatGPT, Perplexity, Gemini and Google AI Overviews / AI Mode. They rely on structured data, clear answer-first content, E-E-A-T and consistent information about your business across the web.

Yes. AI search engines still rely on well-structured, trustworthy websites, and classic search still brings a large share of buyers. SEO today means ranking in traditional results and being the source that AI answers quote.

Make it easy for AI to understand and trust you: clear pages that answer real questions, structured data (Schema.org), FAQ content, an llms.txt file, the same name and facts on every profile, and mentions on third-party sites. This website is built that way.

I engineered a multi-site network of geolocalized SEO pages across 30 U.S. states that gained 3,000+ organic visits per month, built 100+ websites, and delivered 150K+ monthly organic visitors to SMB clients.

Technical SEO (crawling, indexing, Core Web Vitals, structured data), on-page SEO (titles, headings, content, internal links), local SEO, keyword strategy and a prioritized action plan, measured with Search Console, Google Analytics 4, SEMrush, Ahrefs and Screaming Frog.

AI speeds up research, drafts and repurposing, but content still needs a strategy, real expertise and editing. I set up skills with your brand voice and processes so the team publishes more, faster, without losing quality or sounding generic.

Yes. Local SEO is part of my service for businesses in Alicante, the Comunidad Valenciana and the rest of Spain: Google Business Profile, local landing pages, citations and a reviews strategy.

At Prodigious (Publicis Groupe) I managed a $30M/year Google Ads and Search Ads 360 budget for Polaris Industries in the U.S. from 2020 to 2023: building and restructuring search campaigns, tuning automated bid strategies and pacing spend against monthly targets.

Yes. I have run SEM for small businesses on budgets up to $5,000 per month that generated consistent revenue above $40,000 per month. The keys are tight targeting, strong landing pages and tracking every conversion.

Google Search, Display (GDN), YouTube, Discovery and Performance Max, from strategy and keyword research to ads, bidding, budget pacing and reporting.

AI helps with keyword and audience research, ad copy variations, search-term analysis and reporting, and smart bidding uses machine learning to set bids. My job is to give it the right structure, data and conversion tracking so the automation optimizes for real business results.

With conversion tracking from day one: Google Analytics 4, Google Tag Manager, Search Console and the ad platforms. We define the metrics that matter (leads, sales, cost per acquisition, revenue) and review them on a regular schedule.

High-performance websites with WordPress, React and HTML/CSS/JS, built to rank and convert. I have built websites for U.S. companies with 100,000+ active users a year.

Agentic coding means building software with AI agents like Claude Code and Cursor that write, test and change code under the developer's direction. It lets me ship apps, internal tools and website features much faster, with GitHub for version control and reviews.

Yes. With agentic coding I build web apps and internal tools with React, FastAPI and Python, MongoDB databases and APIs, deployed on AWS or Google Cloud. For example, I built the EPH4.ai web app with a React frontend, a FastAPI backend and a RAG pipeline on AWS.

My strength is building modern projects with AI-assisted development. I learned web and app development hands-on, project by project, and use agentic coding to build and deploy real products. With larger engineering teams I bring the AI workflows, the marketing view and the speed to prototype.

Yes: AI chat or search based on your own content (RAG), automated content and SEO workflows, lead capture connected to your CRM, and structured data so AI search engines understand your business.

More than 8 years in SEO, SEM, digital marketing and web development, working for companies in the USA and Australia and at Prodigious (Publicis Groupe), and now building with AI.

An MBA from the Universitat Politècnica de Catalunya (2025), a Master in Digital Marketing and Ecommerce from the Universitat de Barcelona (2021), and a degree in International Business Administration from the Universidad del Rosario (2019).

Founding and running Alicante Tech Vibes, the biggest tech community in Alicante with 1000+ members from 30+ nationalities, keeps me close to the founders, developers and tools shaping the market. Meetup recognized it with the Super Organizer badge. That network and the habit of bringing people together are part of what I bring to a team.

I hold the SpaceXAI Ambassador title personally and host public SpaceXAI Ambassador meetups in Alicante, with lightning demos, deep dives, panel talks and networking. It keeps me hands-on with the latest AI tools and with the people building them.

On my build log, where I document BotsEverywhere milestone by milestone, on X (@miguelrodrov), GitHub and YouTube, and on alicantetechvibes.com.

Email miguelrodrov@gmail.com, WhatsApp +34 667 58 72 60 or X @miguelrodrov. Tell me about your company and your goals, and I will reply with next steps.